Aya Jaff

Aya Jaff was once deeply embedded in the worlds of tech and finance—as a coder, entrepreneur, and insider. Today, she questions the very structures she once helped build, speaking out on power, progress, and the moral dilemmas of capitalism. Her ARD show "How to get rich, Aya?" and the conference she founded, Data Unplugged, deliver bold, critical perspectives.Once dubbed “Mrs. Code” by DIE ZEIT and featured on the Forbes 30 under 30 list, Aya now shares the stories of a tech bro dropout in search of fairer alternatives. Her bestselling book Moneymakers made financial literacy accessible—her upcoming book Broligarchy (Econ) takes on the tech elite with unflinching critique. On her podcast Impact Everything, she talks to experts at the intersection of capitalism, innovation, and justice.