The Future is independent: How independent music is facing AI and investing in what comes next

AI has the potential to reshape every layer of music, disrupt artist integrity and monetization models. Despite this, the indie community doubles down. With just 3 established majors optimizing revenue and guided by public markets, the independent sector is emerging as the leading investor in new creation of art and business models: thousands of companies bringing a spectrum of ideas, mindsets, and points of view together to respond to and shape the future. Ian Harrison, CEO of A2IM, discusses what indie music is facing, what it's building, and why the future runs through this side of it.