Camila Oliveira
Creative Marketing Manager
About
Camila Oliveira is a Creative Marketing Manager for Merge Mansion, the global hit mobile game by Metacore. In their current role, Camila develops user acquisition creatives for the game: combining hands-on content creation with leading external productions.
No stranger to fan activations and online communities, Camila brings over a decade of experience across creative marketing, social media, and community management in entertainment industries ranging from games to music. In the era of emerging technologies, Camila currently drives in-house initiatives to leverage AI and optimize creative performance – while still preserving the authenticity of the beloved Merge Mansion brand.
Sessions (1)
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Authenticity in the Age of Synthetic Content – Trust, Fandom & Credibility After Generative AIScheduled
Key Questions How do players and audiences recognize authenticity in games and game communities today? Can fandom survive a culture of syntheti...
Tue, May 19 · 12:30 Stage 5 60m